Quality Products Are One Way to Compete in the Automotive Market

KotabumiNews - Lately, competition in the automotive market continues to run tight between brands in Indonesia. So tight, automotive manufacturers are competing to present various innovations to the latest products to attract consumers.

Not only that, automotive brands also pamper their consumers by presenting a variety of qualified services with various interesting programs.

One of them was carried out by PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) which launched its newest product in the multi-purpose vehicle (MPV) segment, the New Xpander Cross. The launch coincided with the opening of the 2022 Gaikindo Indonesia International Auto Show (GIIAS).

"We are still optimistic even though the market has many competitors. We admit that other products are good, but our products are the most superior," said Director of Sales and Marketing Division of PT MMKSI, Tetsuro Tsuchida at a press conference in Tangerang, Friday, August 12, 2022.

He said that his newest product, the New Xpander Cross, was the result of refinement and improvement of a more exciting and different driving system.

"Yesterday we just introduced the New Xpander Cross, this model should not be called a facelift or skin change. We present an improvement and also a new and different driving system improvement," he said.

He further revealed that for almost five years, the Xpander and Xpander Cross markets were very satisfied and happy to own these vehicles. The services provided by Mitsubishi must also be good enough to satisfy consumers.

"The used car Xpander is still very sought after. So the price of used cars is very high until now, so the investment value is quite good," he said. Meanwhile, Irwan Kuncoro, Director of Sales and Marketing Division of PT MMKSI, admitted that the products and services presented by his party were quite good, all of which could accompany and support an adventurous life.

According to him, in addition to introducing the New Xpander Cross, his party also introduced the Life Adventure branding, where with such a concept he wanted to ensure that the best products and services were from Mitsubishi Motors.

"In this case, in relation to the products we introduce today, Xpander Cross can accompany our customers' life adventures. We are confident and confident that our products and services will be competitive," he concluded.